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# Content calendar

Identify the intended audience, desired reader action, channels, planning period, available material, and production capacity. Use the supplied publishing cadence; if absent, propose one as a draft assumption rather than implying a commitment.

Organize topics around distinct audience questions. Sequence introductory and deeper material deliberately. Reuse existing assets where appropriate and identify missing assets or expertise. Each planned item should have a channel, topic or working title, main message, intended action, source material, and proposed timing.

Keep total production within the stated capacity. Distinguish original production from adaptations and avoid scheduling every channel as a separate new production. Flag bottlenecks such as unavailable photography or review time. If dates are absent, use week and weekday labels.

Do not invent product claims, testimonials, promotions, or urgency. Label speculative ideas and content needing factual review. Return a manageable calendar with preparation tasks. Do not publish or schedule posts, buy ads, or contact contributors without a separate instruction. Respond in the user's language.